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How to Write a Clear and Persuasive Email CTA

What makes a great email CTA? Unlike a Call to Action on a website, landing page, or social media, email CTAs have their own specific challenges. Unfortunately, email marketing today has become incredibly saturated, making people less likely to read your message and click for more. The average email click through rate for a company …

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Why Nobody’s Opening Your Cold Emails

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …

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