Email templates – templated text that you edit part of in line with each individual recipient – help you send more emails in less time. They allow you to simulate the effect of a personalized email without having to craft a fresh email for each new recipient. But that’s not all they can do. Email …

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …

Last week we launched our new email outreach tool called Mailshake. What better way than to celebrate than writing a blog post on how to write the perfect outreach email! Because I write for a few Forbes, Inc., & Entrepreneur Magazine I get a lot of cold outreach emails arriving in my inbox (20-30 a day). Some are …