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7 Sales Email Metrics That Matter

Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push notifications, and most other tactics and channels in the mix, yet consistently outperforms them all: average open rates in the 30-40% range, average click-through rates between 2-4%. The return-on-investment …

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