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Category sales

How to Create Your Own Cold Calling Sales Scripts

Cold calling is challenging enough, but finding a cold calling script that’s not only effective but also specific to your business can be downright impossible. Rather than combing through endless Google searches or dozing off skimming a cold calling guidebook, you should simply create your own. Think about it. Who better to create a cold …

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The 10 Golden Rules of Effective Sales Prospecting

Effective sales prospecting is key to the success or failure of the sales representatives within your company. But it’s not sales. Prospecting is the step that comes before selling because it’s the step that brings you leads. You need either dedicated prospectors that can turn over leads to a killer sales team, or you need …

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How to Set Effective Sales Goals for Your Sales Team

We live in a goal-oriented world: New Year’s resolutions, academic goals for the school year, personal goals to change our life around, and professional goals at the office. It’s goals galore. With a SaaS business, you may have all kinds of business goals: increasing customer lifetime value, decreasing churn, increasing average revenue per customer, or …

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