7 Sales Email Metrics That Matter

Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push notifications, and most other tactics and channels in the mix, yet consistently outperforms them all: average open rates in the 30-40% range, average click-through rates between 2-4%. The return-on-investment …

Continue reading

7 Killer Email CTAs to Try Before Asking for the Sale

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.

Continue reading