Sales Reporting Best Practices

A solid sales reporting strategy is essential to any organization. Those who don’t set goals and regularly report on progress and results will – without a doubt – be missing opportunities to boost leads and conversions, and to maximize revenue. To put this into context, imagine that you’re trying to lose weight or get fit. …

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How to Create Your Own Cold Calling Sales Scripts

Cold calling is challenging enough, but finding a cold calling script that’s not only effective but also specific to your business can be downright impossible. Rather than combing through endless Google searches or dozing off skimming a cold calling guidebook, you should simply create your own. Think about it. Who better to create a cold …

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The 10 Golden Rules of Effective Sales Prospecting

Effective sales prospecting is key to the success or failure of the sales representatives within your company. But it’s not sales. Prospecting is the step that comes before selling because it’s the step that brings you leads. You need either dedicated prospectors that can turn over leads to a killer sales team, or you need …

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Is this your customer? Proper prospecting with profile enrichment

Personas and Ideal Customer Profiles (ICP) have been implemented at companies worldwide to help sales departments create the perfect pitch to prospects. Reps are expected to pitch to who they assume their customer is — with very little insight into who they are speaking to and using information that may or may not resonate. Or …

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