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Category sales

15 Sales Qualifying Questions (And Why They Work)

One of the biggest challenges salespeople face is learning the difference between a lead and a viable prospect (a lead that has real potential to become a customer). Not everyone you speak with will be a good fit for your product or service, and effective salespeople should be able to recognize that early on. As …

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The Ultimate Guide to B2B Cold Calling

Experts have been predicting the demise of cold calling for years. But while it’s true that cold calling as we used to know it isn’t as effective as it used to be, it’s far from dead. Today’s cold outreach simply requires a different approach. As tempting as it might seem, writing off cold calling could …

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How to Manage a Sales Team

Managing a sales team is no easy feat, especially when you consider the importance of its role in your company’s success. On top of monitoring quotas and meeting target metrics, you’re also in charge of getting the right people on the bus, coaching them, and upholding team morale. As the sales team leader, you have …

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