Every agency needs new leads. The fact that you’re on this site means you recognize that cold outreach is an important part of your sales strategy. Fundamentally this is a numbers game; the more emails you send the higher the chance you’ll find a person interested in your service. To improve the response rate you …

Make the call. Despite rumors to the contrary, the telephone is not dead. It’s not even dying. As far as tech toys are concerned, the phone may not be considered a digital disruptor – it was invented in 1876, after all – but you’re doing yourself, your leads, and your customers a disservice if you …

This is the fourth piece in our ‘sales practitioners’ series, where we get in the weeds with a sales leader about the biggest topics in the sales world. In this article, we chat with Kate Levan, author, communication coach, and founder of Levan Partners, about how to approach your sales presentations to knock them` out …

You’ve connected with a prospect. You’ve booked a time on your calendar for a sales call. And then, on the day of the call, nothing. Crickets. Radio silence where you’d hoped for a promising conversation. What gives? Every salesperson in every industry has faced the dreaded no-show. But while you can’t avoid them entirely, you …

When is a sale not about a sale? It’s a trick question: all sales shouldn’t be ‘about’ the sale. They should be about helping someone solve a problem, fulfill a need, or scratch an itch. When you go into a cold email, a cold call, a meeting, a pitch, a follow-up, or anything else with …