Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push notifications, and most other tactics and channels in the mix, yet consistently outperforms them all: average open rates in the 30-40% range, average click-through rates between 2-4%. The return-on-investment …

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.

Marketing a SaaS product is pretty darn difficult. More so with the competition looming in your backyard. As a Co-founder, I understand these challenges pretty well and over the years have understood the fact that ‘you won’t get if you don’t give!’ Needless to say, when it was time for us to showcase our second …