Sales Meeting Ideas to Keep Your Team Motivated and Focused

Companies across the globe share a common problem: meetings. They have too many of them, they last too long, or they include people that don’t really need to be there – or, in many cases, a combination of all three. Whatever the reason, the fact remains that too many companies are still holding meetings that …

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7 Sales Email Metrics That Matter

Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push notifications, and most other tactics and channels in the mix, yet consistently outperforms them all: average open rates in the 30-40% range, average click-through rates between 2-4%. The return-on-investment …

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7 Killer Email CTAs to Try Before Asking for the Sale

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.

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