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Category sales

How to Set Up a Winning Prospecting Sequence

Laying the foundation for a successful prospecting sequence sounds harder than it is. Sure, it will take research, some tweaking here and there, and a lot of testing, but that’s not wasted time – that’s time spent learning more about your ideal prospects. Those outreach attempts and initial conversations may not lead to a sale, …

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How to Qualify Leads Using the NOTE Framework

This is the second piece in our ‘sales practitioners’ series, where we get in the weeds with a sales leader about the biggest topics in the sales world. In this article, we chat with Sean Burke, SVP of Sales at LivePerson, on how to qualify leads in their own terms using the NOTE framework. Acronyms …

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