Cold email is a great way to find sales leads and grow your network. When done right, it can also help you connect with influencers, build your brand, and close the sale. The hardest part of cold email is that – well, it’s cold. The person receiving your message doesn’t necessarily know you or that …

If you haven’t had to conduct a remote sales presentation yet, chances are you will soon. Advances in technology and the globalization of work mean that, for many companies, prospects are just as likely to be on other continents as they are in your backyard. But while it may seem difficult to establish rapport while …

The current business ecosystem is very competitive. Customers have access to a broad spectrum of products and the choices are limitless. More importantly, new products hit the market on a daily basis, because no two consumers are identical. They all have different needs, interests, and pain points. These differences underline the importance of helping a …

When we talk about sales outreach, lots of focus is placed on capturing an email address or phone number. But a lot of things have to happen before a prospect is prepared to give up their contact details. These steps – or buying signals – help us to separate the red-hot opportunities from the merely …

Hi, I’m a marketer. Not a Sales Manager or an Account Executive.  The only person I’ve ever cold-called is my ex (bad idea) and the only deal I’ve ever made was with myself (no ice cream before dinner).  I support my sales team by creating buzz around what they’re selling. Positioning a product in an …