You’ve met someone interesting at an event. You’re excited about the possibility of working together, but with everything else that’s going on at the event, you forget to follow up. A week later, you finally fish their business card out of your briefcase. Is it too late to follow up? Rather than letting great networking …

Nearly all businesses rely on meetings as an essential component of their operations. Low-level meetings are for disseminating information and delegating work. High-level meetings usually involve discussing company direction and long-term goals. Then there are other miscellaneous meetings that fill in the gaps. You’ll hear many opinions on meetings depending on who you talk to, …

Plan it or wing it? Spontaneous or deliberate? With all due respect to living your life and going with the flow, you don’t want to run your business that way. Everything works better with a plan. It’s what separates dumb luck from earned success. Getting from here to there is easier with a map. Whether …

Every agency needs new leads. The fact that you’re on this site means you recognize that cold outreach is an important part of your sales strategy. Fundamentally this is a numbers game; the more emails you send the higher the chance you’ll find a person interested in your service. To improve the response rate you …

Make the call. Despite rumors to the contrary, the telephone is not dead. It’s not even dying. As far as tech toys are concerned, the phone may not be considered a digital disruptor – it was invented in 1876, after all – but you’re doing yourself, your leads, and your customers a disservice if you …