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Category sales

Why Feature-Benefit Selling Will Increase Your Sales

The current business ecosystem is very competitive. Customers have access to a broad spectrum of products and the choices are limitless. More importantly, new products hit the market on a daily basis, because no two consumers are identical. They all have different needs, interests, and pain points. These differences underline the importance of helping a …

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13 Tools for Closing Deals Faster

Hi, I’m a marketer. Not a Sales Manager or an Account Executive.  The only person I’ve ever cold-called is my ex (bad idea) and the only deal I’ve ever made was with myself (no ice cream before dinner).  I support my sales team by creating buzz around what they’re selling. Positioning a product in an …

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