How to Secure PR Mentions For Your Book Launch via Cold Email

Book marketing is a strange, undocumented world. There is a wealth of information on every other part of writing and publishing: There are roughly 1 billion services offering writing prompts and courses that will teach you how to write a book. If the actual writing of your book is the issue, you can just hire a ghostwriter from an …

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A Three-Email Sequence for Driving Qualified Leads

One of our biggest priorities at Mailshake is talking to our customers. We want to get to know them, learn how they use our tool, and what they get out of it. This not only helps us build better, lasting relationships, but it also helps us adapt and expand Mailshake so that we can offer …

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How to Use Surveys to Drive Webinar Attendees

There are many reasons a business might leverage an outreach campaign, and a tool like Mailshake to execute it. Most Mailshake customers use the tool for promoting content, building connections, and, of course, generating business leads. But we recently learned of a user who utilizes the tool for something a little more unusual: driving webinar …

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