How to Write a Clear and Persuasive Email CTA

What makes a great email CTA? Unlike a Call to Action on a website, landing page, or social media, email CTAs have their own specific challenges. Unfortunately, email marketing today has become incredibly saturated, making people less likely to read your message and click for more. The average email click through rate for a company …

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How to Steal Your Competition’s Most Successful Emails

Email is an important part of most marketers’ strategies, and for good reason. For one thing, consumers like it. A study from adestra found that 73% of Millennials prefer to receive messages from businesses via email over any other form of contact. It’s also extremely effective; in fact, it’s the most effective of all digital …

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