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Category cold email

How to Use the AIDA Model in Sales Emails

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

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8 Cold Email Templates To Generate More Leads

It’s no secret that templates can make you more efficient at sending cold email campaigns. However, regardless of what you’re using those templates to achieve, less is almost always more. Sending fewer, more personalized emails generally gets better results – both in the short-term (i.e. in the reply rate you get) and the long-term (i.e. …

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