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Category cold email

How Venngage Uses Cold Email for Content Promotion

Building and sharing epic content on social media was once a reliable way to earn exposure for your brand and drum up publicity. But today’s content promotion landscape is saturated – in 2016, 89% of marketers said that email is their primary channel for lead generation – and it now requires methodical and relentless outreach …

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Why Nobody’s Opening Your Cold Emails

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …

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