Best Practices for Your Cold Email Subject Line for Sales

The goals are set, the KPIs you want to hit are crafted, and your stellar email campaign is ready to roll. By all accounts, you are so ready that you feel like you’ve already crushed your goals. There’s only one problem: You have to figure out a subject line compelling enough to get people to …

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How to Use the AIDA Model in Sales Emails

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

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8 Cold Email Templates To Generate More Leads

It’s no secret that templates can make you more efficient at sending cold email campaigns. However, regardless of what you’re using those templates to achieve, less is almost always more. Sending fewer, more personalized emails generally gets better results – both in the short-term (i.e. in the reply rate you get) and the long-term (i.e. …

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Step-By-Step Process to Automating Cold Email Outreach

One question about cold email that I get a lot is how to automate it. You can easily spin up a cold email outreach campaign by following the three-step process outlined below. 1 Identify Lead Buckets Lead buckets are places where you can point your virtual assistant at to pull lists of names and companies …

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