10 Rules for Writing Your Next Cold Email Copy

I’m a big “rule of thumb” guy. Rules of thumb are like templates; they take the thinking out of it and give you something that usually works most of the time so you can focus your brainpower on the stuff that matters. This approach extends to cold email. I have 10 “rules of thumb” that …

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A Simple Path to Victory: The Nonstop Signs Lead Gen Story

A successful business is never satisfied. Good enough? Average? Head above water? Those are fine for the “others.” The name of the game is growth. Profitability is obviously important, but long-term profitability cannot happen without growth. What’s worse, “just” being profitable may end up hurting you in a variety of ways down the road. You …

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How to Prospect Leads for Your Next Cold Outreach Campaign

We (LeadFuze) have partnered with Sujan and Mailshake for a while. Now, we’re officially integrated with their awesome email tool. This blog post provides a way to visually share what that means for you. Throughout the post, I’ll show how to get the most from LeadFuze + Mailshake when it comes to sales. You may …

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8 Follow-Up Email Subject Lines to Steal for Your Next Campaign

The art of prospecting truly lies in getting past the gatekeeper. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. On sales calls, that gatekeeper is typically a receptionist or assistant. However, when email prospecting, the gatekeeper is the prospect themselves. And like most …

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7 Effective Sales Email Templates

Writing effective sales email templates takes serious practice. You’ve got to be interesting enough to get recipients’ attention, convincing enough to hold that attention long enough to get them to read your entire pitch, and thoughtful enough to come across like you have their best interests in mind. And you’ve got to do all that …

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