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Entries Written Sujan Patel

Sales Reporting Best Practices

A solid sales reporting strategy is essential to any organization. Those who don’t set goals and regularly report on progress and results will – without a doubt – be missing opportunities to boost leads and conversions, and to maximize revenue. To put this into context, imagine that you’re trying to lose weight or get fit. …

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How to Use the AIDA Model in Sales Emails

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

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