Call Mapping: What It Is, and How to Incorporate It Into Your Sales Process

There’s a lot that goes into closing the deal. A modern salesperson has to be a jack-of-all-trades, adept at working with new tech tools like email automation, CRM, sales intelligence, and data-backed personalization, while still being comfortable with ‘old-school’ concepts like networking, product knowledge, building rapport, the drop-in… And cold calls. Yes, they still have …

Continue reading

How to Leverage Open-ended Sales Questions to Close Your Sales

There are two types of questions out there: open-ended questions and closed-ended questions. The way we use these questions can affect many areas of our lives, from our ability to build and maintain friendships, to how effective we are at selling. So what’s the difference between an open-ended question, and a closed-ended question? A closed-ended …

Continue reading

A Simple Path to Victory: The Nonstop Signs Lead Gen Story

A successful business is never satisfied. Good enough? Average? Head above water? Those are fine for the “others.” The name of the game is growth. Profitability is obviously important, but long-term profitability cannot happen without growth. What’s worse, “just” being profitable may end up hurting you in a variety of ways down the road. You …

Continue reading

8 Follow-Up Email Subject Lines to Steal for Your Next Campaign

The art of prospecting truly lies in getting past the gatekeeper. After all, without the opportunity to face your prospect and pitch them properly, even the best sales pitches are worthless. On sales calls, that gatekeeper is typically a receptionist or assistant. However, when email prospecting, the gatekeeper is the prospect themselves. And like most …

Continue reading