Constructing the Perfect ‘Ask’ for Your Cold Emails

Cold emailing as a way to generate leads and connect with influencers is far from dead. It continues to be an effective way to reach out and quickly warm people up to land a ‘yes.’  Depending on your industry, the open rate for email hovers in the 20% range. 2017 email marketing statistics research found …

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5 Cold Email Strategies that Captured Influencer Attention

If you’re jumping through hoops trying to get attention from social media and blog posts, you may be missing out on a powerful way to connect one-on-one with influencers and get a “yes.” According to research collected by HubSpot, 78% of decision makers polled have taken an appointment or attended an event that resulted from …

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How Venngage Uses Cold Email for Content Promotion

Building and sharing epic content on social media was once a reliable way to earn exposure for your brand and drum up publicity. But today’s content promotion landscape is saturated – in 2016, 89% of marketers said that email is their primary channel for lead generation – and it now requires methodical and relentless outreach …

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