Sales Meeting Ideas to Keep Your Team Motivated and Focused

Companies across the globe share a common problem: meetings. They have too many of them, they last too long, or they include people that don’t really need to be there – or, in many cases, a combination of all three. Whatever the reason, the fact remains that too many companies are still holding meetings that …

Continue reading

How to Write a Follow-up Email After No Response

If the thought of writing a follow-up email makes you feel a little uncomfortable, you’re not alone. Our instincts tell us that if someone hasn’t replied to our first email, they’re not interested, and that they’re not going to like it if we bother them again. Unfortunately in this case, our instincts are often wrong. …

Continue reading

How Malartu’s Move to Marketing Automation Paid Dividends

Take a second to imagine the inbox of your average venture capitalist. Terrifying, right? You’d see pitch after pitch from startup entrepreneurs seeking funding, desperate to get noticed. On top of that, you’d have a huge number of emails from vendors cold-pitching products, hoping to pique their interest. Now, imagine you’re one of those vendors, …

Continue reading

7 Sales Email Metrics That Matter

Email marketing is all the rage. Far-reaching. Cost effective. Popular with marketers and consumers alike. It’s older than social media, SMS, messaging apps, influencer marketing, push notifications, and most other tactics and channels in the mix, yet consistently outperforms them all: average open rates in the 30-40% range, average click-through rates between 2-4%. The return-on-investment …

Continue reading

7 Killer Email CTAs to Try Before Asking for the Sale

Outreach is good. Making a connection is even better. But both are just a precursor to your ultimate goal: you want the prospect or customer to do something. Subscribe, download, sign up, purchase, share, and so on. Your call-to-action, then, becomes all-important. An email without one is meaningless.

Continue reading