5 Secret Ninja Tricks for Finding Prospects’ Email Addresses

As a content marketer, outreach is one of the most important things you’ll do. In fact, Social Triggers founder Derek Halpern believes we should spend just 20% of our time creating content, and the other 80% promoting it (of which outreach is highly likely to play a huge part). Unfortunately, even when all the ingredients …

Continue reading

How to Steal Your Competition’s Most Successful Emails

Email is an important part of most marketers’ strategies, and for good reason. For one thing, consumers like it. A study from adestra found that 73% of Millennials prefer to receive messages from businesses via email over any other form of contact. It’s also extremely effective; in fact, it’s the most effective of all digital …

Continue reading

10 Gmail Extensions That’ll Turbocharge Your Inbox

Gmail is widely accepted as one of the best – if not the best – free email providers around. It boasts an intuitive user interface, it’s secure, and it offers plenty of storage. Better yet, Gmail can do so much more when you plug in one of the many extensions on offer to users. Here …

Continue reading

9 Email Template Tweaks to Start Testing Today

Email templates – templated text that you edit part of in line with each individual recipient – help you send more emails in less time. They allow you to simulate the effect of a personalized email without having to craft a fresh email for each new recipient. But that’s not all they can do. Email …

Continue reading

Why Nobody’s Opening Your Cold Emails

As lead generation tools go, a cold email campaign is really effective. In fact, Ascend2’s 2016 Lead Generation Survey found that, of all popular online lead generation tactics, email marketing was the most effective tool at our disposal: Of course, in order to be effective, it’s got to be, well, good. You can’t send any …

Continue reading