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Entries Written Mark Lindquist

How to Ask for Sales Referrals

There are many ways to pursue sales referrals and generate new business, but one of the most effective is also one of the most underutilized: asking your current customers. Referrals are one of the best tools for generating quality leads. For example, referral marketing platform Referral Candy has seen success rates climb as high as …

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How to Ask Probing Sales Questions to Close More Sales

Asking probing sales questions to accelerate deals is nothing new. In fact, its origins could be traced back to the classical Greek philosopher Socrates, who deployed the Socratic method as a form of dialogue centered around asking and answering questions to draw out ideas, stimulate critical thinking, and determine underlying presuppositions. In short, asking the …

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The Step-By-Step Process For Link Building in 2018 (Hint: It’s All About Relationships)

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other …

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