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Entries Written Mark Lindquist

How to Qualify Leads Using the NOTE Framework

This is the second piece in our ‘sales practitioners’ series, where we get in the weeds with a sales leader about the biggest topics in the sales world. In this article, we chat with Sean Burke, SVP of Sales at LivePerson, on how to qualify leads in their own terms using the NOTE framework. Acronyms …

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How to Break Out of a Sales Slump

Feeling stuck in a sales slump? Don’t worry – we’ve all been there. Sometimes key deals fall through, external circumstances are stacked against you, and you just flat-out can’t find your sales rhythm. Like stepping into quicksand, you can quickly feel helpless – no matter what you do, you aren’t getting any closer to crawling …

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The Step-By-Step Process For Link Building in 2019 (Hint: It’s All About Relationships)

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other …

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How to Ask for Sales Referrals

There are many ways to pursue sales referrals and generate new business, but one of the most effective is also one of the most underutilized: asking your current customers. Referrals are one of the best tools for generating quality leads. For example, referral marketing platform Referral Candy has seen success rates climb as high as …

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