How to Ask Probing Sales Questions to Close More Sales

Asking probing sales questions to accelerate deals is nothing new. In fact, its origins could be traced back to the classical Greek philosopher Socrates, who deployed the Socratic method as a form of dialogue centered around asking and answering questions to draw out ideas, stimulate critical thinking, and determine underlying presuppositions. In short, asking the …

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10 Rules for Writing Your Next Cold Email Copy

I’m a big “rule of thumb” guy. Rules of thumb are like templates; they take the thinking out of it and give you something that usually works most of the time so you can focus your brainpower on the stuff that matters. This approach extends to cold email. I have 10 “rules of thumb” that …

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