Press enter to see results or esc to cancel.

Entries Published July, 2018

How to Use the AIDA Model in Sales Emails

AIDA stands for Attention, Interest, Desire and Action. It’s a marketing model based on the stages consumers go through when making a purchasing decision. Attention – The consumer becomes aware of the product. Interest – They learn something about the product that piques their interest. Desire – They start to think seriously about buying that …

Read More