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How to Perform Cold Email Outreach for PR

Business is all about relationships: relationships with your customers, employees, manufacturers, distributors, influencers, and even your competition. You cultivate and develop those relationships through a wide variety of channels, such as social media, live events, paid advertising, and both cold and warm email. But you not only have to maintain those existing connections, you also …

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The Step-By-Step Process For Link Building in 2018 (Hint: It’s All About Relationships)

In my experience, there is no consistently effective and scalable way to promote content or earn white-hat links that doesn’t rely heavily on email outreach. The reason for this is threefold: Content promotion inherently relies on tapping other people’s audiences, whether it’s their email list, social following, or online community. You can only access other …

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