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Why Feature-Benefit Selling Will Increase Your Sales

The current business ecosystem is very competitive. Customers have access to a broad spectrum of products and the choices are limitless. More importantly, new products hit the market on a daily basis, because no two consumers are identical. They all have different needs, interests, and pain points. These differences underline the importance of helping a …

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The Cold Email Masterclass

8 Practical lessons to make you an expert cold emailer.

8 emails with advanced tips, templates, and tools to help you:

  • Build more targeted lists
  • Find the best emails more quickly
  • Write copy that drives opens and replies
  • Analyze, optimize, and scale your outreach

How to Be a Better Salesperson Through Relationship Selling

Here’s a worrying stat: 82% of B2B decision-makers think sales reps are unprepared. It’s hardly surprising. In a target-driven environment, too many salespeople are only thinking about the next deal – it’s all “me, me, me.” They’re not taking the time to understand their prospects’ pain points and consider how they can add real value. …

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How to Hold a Productive Sales Meeting

Long or short? Fun or formal? Remote or in person? There’s so much debate around how to truly nail a sales meeting. Unfortunately, there’s no foolproof formula when it comes to getting sales meetings right. But doing so is the difference between motivating your team and leaving them feeling totally uninspired. In short, it’s super …

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13 Tools for Closing Deals Faster

Hi, I’m a marketer. Not a Sales Manager or an Account Executive.  The only person I’ve ever cold-called is my ex (bad idea) and the only deal I’ve ever made was with myself (no ice cream before dinner).  I support my sales team by creating buzz around what they’re selling. Positioning a product in an …

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